Our human brains are processing visual information 60,000 times faster than text-based information. Since the cave paintings, humans have communicated information in a visual way. The internet has made it possible to collect and study almost any subject in the world. So it’s no wonder that this vast amount of information has provided various forms of visual representation. You have all the information uploaded online, but would it be easier for you to see a picture that explains the same information in a faster way?
So we are sharing with you why Visual Contents are helpful for marketing campaigns.
- Photos and videos provide realistic details of the item or service being promoted.
Much of what we are experiencing today comes from the internet which includes what we found online that drove us to purchase something or to try a service in the real world. Photos and videos that are well-worked serve as helpful and great tools for e-commerce to reach audiences for potential customers. Whether you’re showing how well a steak is cooked in a restaurant or capturing a nice pattern on a cloth, the right images can make your marketing campaign successful or unsuccessful.
- Visual contents have a high chance of getting shared by people.
This phenomenon took us to the world of celebrity cats. It also allows you to spread your brand without taking your finger off. You can take your brand from the dark to the world stage by using the perfect catchy song in your videos and creating the perfect marketing image. All can be done with one click.
- Photos help you secure the power of social media sites such as Pinterest and Instagram.
Social media sites such as Pinterest and Instagram have been a big part of our lives. Most people use these sites to check on their shopping, look for recipes, or even to know some hacks they can use for their home decoration. One eye-catching photo that stands out on Pinterest and Instagram can drive an amazing amount of traffic to your business, which will lead to higher sales.
- The most effective websites are based on photos and videos rather than text.
We can all agree that text is important, however, most of the websites are created with a series of eye-catching photos and content that goes around the internet daily. Without smart images that will show on your site that can help promote your brand, your website will get behind all your competitors. Fortunately, investing in great images also fuels social media campaigns and online interactions that help grow your fan base.
- Videos and photos are the best way to show your brand’s heart.
It is a fact that the internet has been a tool used by customers to make quick judgments about a brand based on a series of interactions. Hence, why now use a very impressive image that can make their five seconds the time to get their full attention, resulting in possible sales.
If you opt to add visual content to your website, do not hesitate to consult with us. We will ensure that your e-commerce website will stand out from your competitors.