The majority of brand emails are boring and lack visual appeal. Nothing says “skip reading this email” like a large block of text. So, other than well-written content, how do you create a captivating email? Experiment with animation.
The best part about adding up animation to your email is that it is completely free and can be done even if you have no coding experience. In this post, you’ll learn how to add animations to your emails to enhance your email marketing campaigns.
Including Animation in Your Email
It’s easy to add an animation to the body of an email. First, you need a short animated video. You can use Giphy or other royalty-free animation sites to create personalized GIFs.
Nonetheless, simply including GIFs is insufficient because some users may find them unnecessary. Therefore, you need to follow some of these guidelines to make your animation more appealing and message-related.
- If you’re using GIF, keep the file size under 2.5 MB so it can load quickly and animate smoothly.
- Ensure to select the loop option to run repeatedly when exporting the file for animation.
- Make the most relevant message the priority on the first animation frame. Currently, not all email providers support GIFs, so you need to include important messages in the first frame so that readers don’t miss the content of the email.
- Instead of including extraneous information such as promotional text, concentrate on just one Call to Action (CTA) (Free Shipping, 50-percent Discount, etc.).
Relevance of Animation in Your Emails
In 2014, Dell succeeded in a GIF-focused email campaign with the addition of a GIF that converts a foldable Dell XPS 12 Convertible Ultrabook from a laptop to a tablet. For these emails, the conversion rate increased by 109%.
The addition of animations worked because it quickly caught the reader’s attention and skimmed most of the content read online. In addition, energy can also indicate that words and images are usually struggling. For Dell, it’s all about giving a message about how easy it is for the XPS 12 Ultrabook to switch between tablets and laptops.
Things You Need To Prevent When Adding GIFs in Your Emails
Animated GIFs help make your messages stand out and personalize your communication. However, misuse can reduce CTR and conversion rates. The following are things to avoid when adding GIFs to emails.
- Unprofessional GIF
Always ask yourself if it’s acceptable to your viewers before adding a GIF. Adding a GIF is useful, but not always. Make sure your GIF is good and at least professional.
- No-Purpose GIF
Do not add animations for aesthetic reasons only. GIFs, whether informative or entertaining, need to serve their purpose ito the overall value of the content. If you think you don’t need the GIF, feel free to delete it.
- Slow-Loading GIF
Prior to adding a GIF, make sure the GIF loads quickly and animates without any issues. If the frame freezes, check the size of the GIF file and reduce it if possible.
- No-Context GIF
Email recipients can interpret GIF messages. If GIFs don’t live up to expectations, they can scare them instead of attracting them. So be enthusiastic about studying the tastes of your audience.
After including a GIF in your email marketing campaign, make sure to track its effectiveness with analytics tools. This will allow you to fine-tune and optimize your emails, ensuring that your message reaches your intended audience. Moreover, you can run some A/B tests to determine when it is best to add animation and when it is not.
Are you prepared to make an impression with GIFs in your email?
Email animations can only help improve the reader’s reading experience if done correctly. However, it only works if you want to use GIFs to enhance your email messages.