Media buying is the process of commercial enterprises, brands, businesses, governments, or other organizations gaining advertising or media space and time to run ads on digital and/or offline platforms and monitoring how the ad is performing.
Newspapers, blogs, television stations, media house websites, and media’s social media handles are all examples of media channels involved in media buying. It aids in ad placement to meet target audiences in the most appropriate ad formats, at the most appropriate times, and in the most appropriate contexts for a result-driven successful campaign.
Media Buying Services Outperform DIY Media Buying
With so many different types of complex media buying channels and strategies to choose from, it can be a daunting task for business owners to tackle on their own. Media buying agencies can get you on the right track and boost the success of your campaign. Whether you want to advertise on digital or traditional platforms, or if you’re unsure which medium is best for you, a media buying agency can help you determine the best path to take in order to achieve your brand’s goals.
The following are a few advantages of professional media buying services, as well as reasons why hiring an agency for your media buying needs can be a wise decision.
There are numerous factors that must be considered when developing and planning a successful media strategy. A professional media buyer, for example, will consider your target audience, available ad space, desired reach and frequency, and budget to create the most effective campaign.
An experienced media buyer will assess your overall objectives and determine which media outlets are best suited for generating qualified leads or increasing campaign awareness.
Professional media buyers will be familiar with both traditional and digital marketplace trends, and they will have worked in a variety of markets to ensure that your campaign includes the most essential media channels.
- Cheaper Rates
Media buyers usually bring a large amount of business to their providers. In this way, buyers can successfully negotiate better rates for their customers and the added value of their advertising campaigns in a bonus media form. Buyers develop strong relationships with their vendors over time, establishing trust and understanding of each other’s expectations, as well as more competitive pricing. This ensures that both parties are working in your best interests and that you get the most bang for your buck with your advertising dollars.
If you are completing the media buying process on your own, you may not have enough time to properly evaluate your campaigns once the media has been placed.
However, conducting an in-depth audit of each media placement is critical to determining the success of your campaign.
Once orders have been approved and advertisements have been scheduled, it is relevant that the campaign be continuously observed to ensure accountability and a positive return on investment (ROI).
Good media buyers have the resources and skills to track the performance of their campaigns and ensure that any vendor discrepancies are fixed immediately so that advertising costs aren’t wasted.
For all of your media needs, contact Freedom Media Group.
Freedom Media Group is a full-service advertising agency that specializes in digital media buying. We specialize in media buying across a wide range of advertising platforms, including pay-per-click, and display advertising. Contact us today for a free consultation!